Case 09 · Product Experience · Key Moment · Global · 2025
Reflect. The year, told back to you.
Podimo's answer to the year-in-review: an in-app experience that turns twelve months of listening into a personal story, and an owned annual franchise for the brand. Live in six languages across every market.
RoleVP, Global Brand & Creative Marketing
Year2025
LaneKey Moments · Brand in Product
MarketGlobal
An owned key moment
Spotify taught the world to expect its year in review. The bet behind Reflect was to build that moment rather than rent it: an annual franchise the brand owns, returning every December, unlocked after fifteen hours of listening and live through January. By its first edition, Danish listeners alone had 38.8 million hours of audio to look back on.
Brand inside the product
Reflect is the design system proving itself at product scale: type, colour and motion carrying a personal narrative through the app itself, localized into six languages without losing the voice. The same identity that runs a campaign or a stage here runs a story about you.
Closer to the creators
The mechanic that separates Reflect from the genre: loyalty, ranked. Every listener could see where they stood among a creator's biggest fans of the year, and the most devoted received personal video messages from the hosts themselves. A year of listening, answered by the person you listened to.
The proof
What an owned key moment delivers:
OneAnnual franchise*
*A brand-owned key moment built to recur, in the genre every listener already understands
SixLanguages, one identity*
*Localized across every Podimo market without losing the system's voice
38.8MHours reflected*
*Danish listening in the franchise's first edition, told back as personal stories
Top fansMet their hosts*
*The most loyal listeners per creator received personal video messages from the stars
